The US pay-TV market is shrinking, but IPTV is a rare bright spot, according to recent reports. On a global scale, IPTV is forecast to continue its rapid penetration, set to reach 10.6% of TV homes by 2018, compared to 6% this year and 4.8% last year. Those estimates are courtesy of Digital TV Research [PDF], which believes that the number of homes paying for IPTV will more than double from 69.4 million last year to 167.2 million by the end of 2018.
IPTV revenues from subscriptions and on-demand will also see strong growth, projected to increase from $12 billion last year to $21.3 billion in 2018. Of the 97 countries covered in the study, the US is expected to account for a leading 30% of those revenues, although that would be down from 40% share in 2008. Read the rest at MarketingCharts.