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Archive for September 10, 2013

Facebook Brand Post Performance Using Hashtags vs No Hashtags, July 2013 [CHART]

By David Erickson | September 10, 2013

Median viral reach per fan was actually lower for posts containing hashtags (0.8%) than for those without (1.3%).

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Global IPTV Forecast, September 2013 [TABLE]

By David Erickson | September 10, 2013

IPTV is forecast to continue its rapid penetration, set to reach 10.6% of TV homes by 2018, compared to 6% this year and 4.8% last year.

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Frequency With Which Americans Consume Streaming Video, July 2013 [TABLE]

By David Erickson | September 10, 2013

35% of US Web users often or sometimes streamed video through a subscription service, such as Netflix.

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Types Of Content American TV Viewers Watch During Primetime, May 2013 [CHART]

By David Erickson | September 10, 2013

Live TV remained the most common type of content that TV viewers watched during primetime, with 67% doing so.

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Video Streaming Frequency Of TV Viewers By Age, May 2013 [CHART]

By David Erickson | September 10, 2013

More than half of 18- to 34-year-old respondents watched digital video or streamed digital content at least once a week.

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B2B Marketing's Effect On Business, September 2013 [CHART]

By David Erickson | September 10, 2013

2 in 3 US CMOs are feeling pressure from the board to prove marketing’s value.

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Millennials' Retail Shopping Behavior, September 2013 [TABLE]

By David Erickson | September 10, 2013

81% of Millennials’ retail spending occurs in brick-and-mortar stores.

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Popular Second Screen Activities For TV Viewers, September 2013 [CHART]

By David Erickson | September 10, 2013

1 in every 4 TV viewers surveyed across a range of countries is using a second screen to watch 2 or more programs, live events, or shows at the same time.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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