Archive for September 9, 2013
US Household Types, 1970-2012 [CHART]
The constitution of the American household has evolved considerably in the past 4 decades or so, such that there really is no typical household type anymore.
Read MoreMarketing Analytics Trends, August 2013 [CHART]
The percentage of projects estimated by CMOs to be using marketing analytics has dropped to 29% from 35% at this time last year.
Read MoreUS Retail Online Ad Spending By Objective, 2013 [CHART]
Retail marketers will invest 64.6% of their paid digital dollars in direct-response efforts this year.
Read MoreUS Online Ad Spending Share By Industry, 2011-2017 [TABLE]
eMarketer expects the retail industry’s share of the total US digital advertising pie to decline slightly, from 22.3% in 2013 to 22.0% in 2017.
Read MoreUS Retail Online Ad Spending, 2011-2017 [CHART]
The US retail industry’s advertising spending on paid digital media will hit $9.42 billion in 2013 and rise to $13.50 billion by 2017, for a 10.5% compound annual growth rate.
Read MoreUS Retail eCommerce Sales, Q1-Q4 2013 [CHART]
For the full-year 2013, total US retail eCommerce sales are expected to reach $262.3 billion, growing by 16.4% during the year.
Read MoremCommerce Sales By Device, 2011-2017 [TABLE]
eMarketer predicts, tablet retail mCommerce sales will hit $26.05 billion, or 62.5% of US retail mCommerce sales overall.
Read MoreUS mCommerce Sales, 2011-2017 [CHART]
eMarketer predicts retail mCommerce sales will reach $41.68 billion this year and by 2017, retail sales made on mobile devices will climb to well over $100 billion.
Read MoreUS eCommerce Holiday Season Sales, 2011-2013 [CHART]
eMarketer projects that retail eCommerce holiday sales in the US will rise about 15% again this year, matching last year’s gains.
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