Primary Banking Channels By Age, April 2013 [TABLE]

Table - Primary Banking Channels By Age

April 2013 research from Market Rates Insight found that more than three out of five internet-using millennials and seniors alike cited online banking as their primary channel. In addition, 6% of millennials reported using a smartphone as their primary banking channel—a stark contrast compared to seniors, none of whom used mobile devices as a primary banking touchpoint. Read the rest at eMarketer.