Effectiveness Of B2B Exhibitors Product Information Distribution Methods, August 2013 [CHART]
B2B exhibitors say that their most important objectives for participating in exhibitions are to build brand awareness and identify and reach new customers, according to a new study released by the Center for Exhibition Industry Research (CEIR). But how best to share product information in order to support those goals? Results from the study suggest that the methods exhibitors find most effective don’t match attendees’ preferences for receiving information. Read the rest at MarketingCharts.