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Archive for September 6, 2013

Top 10 Smart Phone Applications, Q2 2013 [VIDEO]

By David Erickson | September 6, 2013

Despite having a highly engaged mobile user base, Twitter falls behind Google+ in mobile application popularity around the world.

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Effectiveness Of B2B Exhibitors Product Information Distribution Methods, August 2013 [CHART]

By David Erickson | September 6, 2013

B2B exhibitors say that their most important objectives for participating in exhibitions are to build brand awareness and identify and reach new customers.

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Most Important Social Media Sites For Agency New Business, August 2013 [CHART]

By David Erickson | September 6, 2013

9 in 10 agencies currently use social media as part of their new business program, and about 6 in 10 claim to have had success using social to generate new business leads.

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Retail Marketing Business Challenges, August 2013 [CHART]

By David Erickson | September 6, 2013

Asked to identify their top 3 marketing business challenges, almost half of retailers indicated that they can’t keep up with the new ways consumers are using technologies.

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Primary Banking Channels By Age, April 2013 [TABLE]

By David Erickson | September 6, 2013

More than three out of five internet-using millennials and seniors alike cited online banking as their primary channel.

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How People Use Banking Services, November 2012 [CHART]

By David Erickson | September 6, 2013

Eighty-five percent of banking customers reported visiting a bank branch in the past 12 months, the most out of any category.

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How People Access Banking Information, March 2013 [CHART]

By David Erickson | September 6, 2013

An omnichannel approach is being touted as a way to give banks of all types and sizes more flexibility to meet consumers’ constantly evolving preferences.

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Share Of Product Listing Ad Spending vs. Text Ads, October 2012-July 2013 [CHART]

By David Erickson | September 6, 2013

While July saw a slight dropoff in clicks on the enhanced search ads, the overall trend seems to be toward more PLA clicks.

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Product Listing Ad Metrics, January 2012-July 2013 [TABLE]

By David Erickson | September 6, 2013

The outlook for PLAs is good given that the ads do seem to garner higher clickthrough rates (CTRs) every month.

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Share Of Product Listing Ad Impressions vs. Text Ads, October 2012-July 2013 [CHART]

By David Erickson | September 6, 2013

In July 2013, 1.05% of text ads worldwide were PLAs, compared to 1.22% just two months earlier.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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