Archive for September 6, 2013
Top 10 Smart Phone Applications, Q2 2013 [VIDEO]
Despite having a highly engaged mobile user base, Twitter falls behind Google+ in mobile application popularity around the world.
Read MoreEffectiveness Of B2B Exhibitors Product Information Distribution Methods, August 2013 [CHART]
B2B exhibitors say that their most important objectives for participating in exhibitions are to build brand awareness and identify and reach new customers.
Read MoreMost Important Social Media Sites For Agency New Business, August 2013 [CHART]
9 in 10 agencies currently use social media as part of their new business program, and about 6 in 10 claim to have had success using social to generate new business leads.
Read MoreRetail Marketing Business Challenges, August 2013 [CHART]
Asked to identify their top 3 marketing business challenges, almost half of retailers indicated that they can’t keep up with the new ways consumers are using technologies.
Read MorePrimary Banking Channels By Age, April 2013 [TABLE]
More than three out of five internet-using millennials and seniors alike cited online banking as their primary channel.
Read MoreHow People Use Banking Services, November 2012 [CHART]
Eighty-five percent of banking customers reported visiting a bank branch in the past 12 months, the most out of any category.
Read MoreHow People Access Banking Information, March 2013 [CHART]
An omnichannel approach is being touted as a way to give banks of all types and sizes more flexibility to meet consumers’ constantly evolving preferences.
Read MoreShare Of Product Listing Ad Spending vs. Text Ads, October 2012-July 2013 [CHART]
While July saw a slight dropoff in clicks on the enhanced search ads, the overall trend seems to be toward more PLA clicks.
Read MoreProduct Listing Ad Metrics, January 2012-July 2013 [TABLE]
The outlook for PLAs is good given that the ads do seem to garner higher clickthrough rates (CTRs) every month.
Read MoreShare Of Product Listing Ad Impressions vs. Text Ads, October 2012-July 2013 [CHART]
In July 2013, 1.05% of text ads worldwide were PLAs, compared to 1.22% just two months earlier.
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