September 6, 2013 - e-Strategy Trends

Despite having a highly engaged mobile user base, Twitter falls behind Google+ in mobile application popularity around the world.

B2B exhibitors say that their most important objectives for participating in exhibitions are to build brand awareness and identify and reach new customers.

9 in 10 agencies currently use social media as part of their new business program, and about 6 in 10 claim to have had success using social to generate new business leads.

Asked to identify their top 3 marketing business challenges, almost half of retailers indicated that they can’t keep up with the new ways consumers are using technologies.

More than three out of five internet-using millennials and seniors alike cited online banking as their primary channel.

Eighty-five percent of banking customers reported visiting a bank branch in the past 12 months, the most out of any category.

An omnichannel approach is being touted as a way to give banks of all types and sizes more flexibility to meet consumers’ constantly evolving preferences.