US Online Display Ad Spending Share By Format, 2011-2017 [CHART]
The share of ads that are interactive has doubled from last year, said Matt Timothy, president of VINDICO. “I expect it to double again in 2014.”
The sharp gains in digital video ad spending underline the importance of incorporating best practices into campaigns. eMarketer estimates that video’s share of the overall digital display budget will rise from 23.4% this year to 30.7% by 2017. Read the rest at eMarketer.