35% of online consumers across 24 countries claim to have ever purchased a product or service based mostly on an ad they saw on a social media site, details Ipsos Open Thinking Exchange in new survey data. But that figure drops to just 18% in the US. Similarly, US respondents were about half as likely as the average global respondent to report having ever purchased a product or service based mostly on a posting they saw on a social media site (16% vs. 31%).
(The survey does not detail whether said posting was from a friend, brand, or either.)
It’s interesting to see that both globally and in the US, social media ads tend to have influenced a slightly higher percentage of respondents than social media posts. Read the rest at MarketingCharts.