Chart - How Hospitality Businesses Use Mobile To Engage With Customers

Hotels and other accommodation businesses are not only using mobile devices to provide services to customers, but are also keenly aware of the potential they serve as a delivery method for messaging. A survey conducted in January 2013 by StrategyOne on behalf of TripAdvisor found that more than one-fifth of accommodation businesses worldwide used mobile devices to present customers with special offers. And one in 10 used a mobile program to push deals to mobile users located near their property. Read the rest at eMarketer.