How Hospitality Businesses Use Mobile To Engage With Customers, January 2013 [CHART]
Hotels and other accommodation businesses are not only using mobile devices to provide services to customers, but are also keenly aware of the potential they serve as a delivery method for messaging. A survey conducted in January 2013 by StrategyOne on behalf of TripAdvisor found that more than one-fifth of accommodation businesses worldwide used mobile devices to present customers with special offers. And one in 10 used a mobile program to push deals to mobile users located near their property. Read the rest at eMarketer.