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Hotels' Mobile App Features, April 2013 [TABLE]

By David Erickson | September 5, 2013

Table - Hotels' Mobile App Features

Apps are a great way for hotels to personalize guest services, and hotels are using them for a range of purposes. Making reservations was the most common feature on existing mobile apps employed by hotels, used by 72%. That was followed by property searches that didn’t rely on GPS (50%), the ability to submit real-time feedback via a guest survey (44%), information about the surrounding area (41%), accessing loyalty account information (38%) and making property searches using GPS (38%). Many, if not all, of these services have long been provided by hotel staff, but mobile apps allow those offerings to reach much greater scale. Read the rest at eMarketer.

Posted in Consumer Behavior, Location-Based Services, Mobile Behavior, Mobile Marketing, Online Behavior, Social Media Marketing and tagged Coupons, Customer Service, Daily Deals, Hospitality Marketing, Hotel Marketing, Loyalty Programs, Mobile Apps, Mobile Social, Restaurant Marketing, Travel Marketing

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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