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Archive for September 5, 2013

CMOs Pressured To Prove Marketing’s Value, August 2013 [CHART]

By David Erickson | September 5, 2013

2 in 3 CMOs are feeling pressure from their board to prove marketing’s value.

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Email Subscriber & Sender Stats, August 2013 [TABLE]

By David Erickson | September 5, 2013

The average subscriber receives 416 commercial emails per month, per new figures released by Return Path.

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Online Video Ad Viewability Averages By Source, Q1 2013 [CHART]

By David Erickson | September 5, 2013

During the first quarter, average viewability for online video ads in the US was 83%, although rates varied widely among properties.

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Social Media's Purchase Influence, US vs. Global Average, August 2013 [CHART]

By David Erickson | September 5, 2013

35% of online consumers across 24 countries claim to have ever purchased a product or service based mostly on an ad they saw on a social media site.

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Native Mobile Ad Performance, Q2 2013 [CHART]

By David Erickson | September 5, 2013

An analysis of mobile expandable banner ad performance indicates that native mobile ad formats delivered an average expansion rate/click-through rate of 1.37% during the second quarter of this year.

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How Hospitality Businesses Use Mobile To Engage With Customers, January 2013 [CHART]

By David Erickson | September 5, 2013

More than one-fifth of accommodation businesses worldwide used mobile devices to present customers with special offers.

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Hotels' Mobile App Features, April 2013 [TABLE]

By David Erickson | September 5, 2013

Making reservations was the most common feature on existing mobile apps employed by hotels, used by 72%.

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Digital Tech Used By Hotels, 2012 & 2013 [TABLE]

By David Erickson | September 5, 2013

Hotels’ use of many digital technologies increased between 2012 and 2013.

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US Online Display Ad Spending Share By Format, 2011-2017 [CHART]

By David Erickson | September 5, 2013

eMarketer estimates that video’s share of the overall digital display budget will rise from 23.4% this year to 30.7% by 2017.

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Interactive Video Ad Share, January – June 2012 [CHART]

By David Erickson | September 5, 2013

As of June 2012, data from video ad management company VINDICO showed that 11% of all digital video ads had some kind of interactivity.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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