Viewers' Attitudes Toward Streaming Video, August 2013 [CHART]

Chart - Viewers' Attitudes Toward Streaming Video

35% of American adults often or sometimes watch streaming video through a subscription service such as Netflix of Hulu Plus, according to new survey results from Harris Interactive. For what it’s worth (and the comparison is a curious one), the same survey question finds that 23% of adults buy magazines at a physical place of purchase (such as a newsstand or bookstore) with that regularity. Comparisons aside, the researchers examine what streamers’ viewing habits look like, and whether channel surfing is a part of their behavior. Read the rest at MarketingCharts.