CMOs' Marketing Spending Projections, August 2011 – August 2013 [TABLE]
It’s becoming a familiar story: marketers are shifting their budgets from traditional to digital marketing. Indeed, just 1 in 4 media buyers believe that traditional media will maintain a greater share of the marketing budget than digital in the years to come, according to a recent STRATA survey. The latest installment of The CMO Survey [PDF] from Duke University’s Fuqua School of Business indicates that CMOs continue to see a brighter future for digital than traditional media spending.
In this latest survey, CMOs estimated that they will increase their digital marketing spending by 10.1% over the next year. By comparison, they expect to rein in traditional media ad spending by 2.1%. Read the rest at MarketingCharts.