Archive for September 4, 2013
Yelp Reviews & Small Businesses [INFOGRAPHIC]
This infographic from Merchant Warehouse illustrates Yelp reviews affect on small businesses.
Read MoreEmail Open Rate By Hour Scheduled, August 2013 [CHART]
MailerMailer recently published the results of its annual analysis of email marketing metrics, with a section devoted to open and click rates by hour scheduled as well as by day of the week.
Read MoreCMOs' Marketing Spending Projections, August 2011 – August 2013 [TABLE]
Marketers are shifting their budgets from traditional to digital marketing. Indeed, just 1 in 4 media buyers believe that traditional media will maintain a greater share of the marketing budget than digital in the years to come.
Read MoreUS mCommerce Sales By Quarter, Q2 2010-Q2 2013 [CHART]
Mobile commerce spending accounted for almost 10% share of total e-commerce sales during the first half of this year.
Read MoreCollege Students' Attitudes Toward Brands On Social Media, August 2013 [CHART]
While nearly all college students have a Facebook account and three-quarters a Twitter account, roughly 4 in 10 don’t like to follow brands and about 1 in 8 don’t believe brands should be on social media at all.
Read MoreViewers' Attitudes Toward Streaming Video, August 2013 [CHART]
35% of American adults often or sometimes watch streaming video through a subscription service such as Netflix of Hulu Plus.
Read MoreBusiness Impact Of Social Media & Marketing Spending, August 2013 [CHART]
Just 15% of CMOs in the US can confidently say they have quantitatively proven the impact of social media on their business.
Read MoreConsumers' Definitions Of Online Recommendations, August 2013 [CHART]
Whatever the reason for a friend’s like, many consumers consider it to be a recommendation.
Read MorePositive Attitudes Toward PR & Ad Industries By Age, August 2013 [CHART]
Some good news for the future of the advertising and PR industry: youth are more likely to perceive it a positive light than their older counterparts.
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