September 4, 2013 - e-Strategy Trends

This infographic from Merchant Warehouse illustrates Yelp reviews affect on small businesses.

MailerMailer recently published the results of its annual analysis of email marketing metrics, with a section devoted to open and click rates by hour scheduled as well as by day of the week.

Marketers are shifting their budgets from traditional to digital marketing. Indeed, just 1 in 4 media buyers believe that traditional media will maintain a greater share of the marketing budget than digital in the years to come.

Mobile commerce spending accounted for almost 10% share of total e-commerce sales during the first half of this year.

While nearly all college students have a Facebook account and three-quarters a Twitter account, roughly 4 in 10 don’t like to follow brands and about 1 in 8 don’t believe brands should be on social media at all.

35% of American adults often or sometimes watch streaming video through a subscription service such as Netflix of Hulu Plus.

Just 15% of CMOs in the US can confidently say they have quantitatively proven the impact of social media on their business.

Whatever the reason for a friend’s like, many consumers consider it to be a recommendation.

Some good news for the future of the advertising and PR industry: youth are more likely to perceive it a positive light than their older counterparts.

Archive for September 4, 2013

Email Open Rate By Hour Scheduled, August 2013 [CHART]

CMOs' Marketing Spending Projections, August 2011 – August 2013 [TABLE]

US mCommerce Sales By Quarter, Q2 2010-Q2 2013 [CHART]

Viewers' Attitudes Toward Streaming Video, August 2013 [CHART]

Positive Attitudes Toward PR & Ad Industries By Age, August 2013 [CHART]