Attitude Toward Ads During Traditional TV vs. Ads During Streaming Online Video, January 2013 [CHART]
Viewers don’t seem to make huge distinctions between TV and made-for-web video ads, either. A January 2013 Starcom study found that US internet users had similar attitudes toward ads during traditional TV and original streaming content. Feelings were slightly more polarized for streaming, with greater percentages of viewers reacting positively or negatively and fewer with neutral reactions. But the study did not indicate the kinds of statistical differences that would make marketers, content owners or streaming companies rethink the advertising model for online vs. traditional TV. Read the rest at eMarketer.