Archive for September 3, 2013
Google Product Listing Ad CTRs, January 2012-July 2013 [CHART]
Retailers, attracted by lower costs-per-click (CPCs) and higher click-through rates (CTRs), are diverting more paid search dollars from text ads to product listing ads (PLAs).
Read MoreUS Home Broadband vs. Dial-Up Adoption, June 2000-May 2013 [CHART]
As of May 2013, 7 in 10 Americans aged 18 and older access the internet at home via a high-speed broadband connection.
Read MoreAttitude Toward Ads During Traditional TV vs. Ads During Streaming Online Video, January 2013 [CHART]
US internet users had similar attitudes toward ads during traditional TV and original streaming content.
Read More10 Most Popular YouTube Partner Channels, June 2013 [TABLE]
VEVO is the most popular channel in terms of unique viewers and total videos.
Read MoreMade-For-Web TV Programs By Provider, 2013 [TABLE]
In the longer-form category, Netflix, Hulu and Amazon are leaders, and the three services have each begun to introduce original content in the past few years.
Read MoreViewership Growth For Digital TV Online & Mobile Video, 2012-2017 [CHART]
There will be 204.6 million US digital video viewers in 2017, representing 78.1% of internet users and 62.7% of the general population.
Read MoreCMOs & CIOs Attitudes On The Need For Marketing/IT Alignment, August 2013 [CHART]
44% of CMOs surveyed from across the world simply don’t believe there’s any need for alignment with CIOs.
Read MoreLongevity Of Top Brands' Tumblr Reblogs [CHART]
When it comes to Tumblr post engagement, brands can enjoy a shelf-life more in keeping with a YouTube video than a Facebook post.
Read MoreConsumers' Online Shopping Purchase Influences, August 2013 [CHART]
56% of US respondents said that deals, discounts or sales on the product they’re purchasing influences their purchase decision when shopping online.
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