Twitter has released some research trumpeting the connections that can be made between SMBs and their followers. The survey of 500 followers of SMBs in the US and UK, conducted by Market Probe International, found that the top reason these Twitter users follow SMBs is to get updates on future products (73%), although many do so out of support (63%) and to interact with the businesses, such as by sharing ideas or providing feedback (61%).
According to the results, 85% of SMB followers say they feel more connected with the businesses after following them. While that’s an encouraging sign, one wonders how difficult it would be for a business to make a new follower feel less connected to it. Read the rest at MarketingCharts.