Archive for September 2, 2013
Motivations Of SMBs' Twitter Followers, August 2013 [TABLE]
The top reason Twitter users follow SMBs is to get updates on future products (73%).
Read MoreOutdoor Advertising Revenue Growth, Q2 2011 – Q2 2013 [CHART]
After outdoor advertising revenues increased by 4.5% in Q1, revenues climbed 5% in Q2 to reach $2.15 billion.
Read MoreGlobal Ad Spending, 2011-2017 [CHART]
eMarketer predicts an increase of 2.8% in total media ad spending worldwide this year.
Read MoreGlobal Online Ad Spending By Region, 2011-2017 [TABLE]
North America will remain the No. 1 digital ad market throughout the forecast period, with Asia-Pacific in second place.
Read MoreGlobal Mobile Ad Spending Share By Region, 2011-2017 [TABLE]
This year, eMarketer expects, 18.8% of all digital ad spending in North America will go toward mobile internet ads.
Read MoreNet Online Ad Revenues By Company, 2011-2013 [TABLE]
Facebook’s worldwide ad revenues are expected to reach $6.36 billion this year.
Read MoreNet Online Ad Revenue Share By Company, 2011-2013 [TABLE]
Across all devices, Google remains by far the No. 1 digital ad publisher in the world and will take in nearly 33% of all digital ad dollars worldwide this year.
Read MoreNet Mobile Ad Revenue Share By Company, 2011-2013 [TABLE]
The company is expected to see its share of global mobile internet ad revenues reach 15.8% this year, up from just 5.35% in 2012.
Read MoreMillennials' Pay-TV Decisions Upon Moving Out, August 2013 [CHART]
Few late Millennials (aged 18-24) living at home are highly inclined to subscribe to a pay-TV service once they strike out on their own.
Read More