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Archive for September 2, 2013

Motivations Of SMBs' Twitter Followers, August 2013 [TABLE]

By David Erickson | September 2, 2013

The top reason Twitter users follow SMBs is to get updates on future products (73%).

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Outdoor Advertising Revenue Growth, Q2 2011 – Q2 2013 [CHART]

By David Erickson | September 2, 2013

After outdoor advertising revenues increased by 4.5% in Q1, revenues climbed 5% in Q2 to reach $2.15 billion.

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Global Ad Spending, 2011-2017 [CHART]

By David Erickson | September 2, 2013

eMarketer predicts an increase of 2.8% in total media ad spending worldwide this year.

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Global Online Ad Spending By Region, 2011-2017 [TABLE]

By David Erickson | September 2, 2013

North America will remain the No. 1 digital ad market throughout the forecast period, with Asia-Pacific in second place.

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Global Mobile Ad Spending Share By Region, 2011-2017 [TABLE]

By David Erickson | September 2, 2013

This year, eMarketer expects, 18.8% of all digital ad spending in North America will go toward mobile internet ads.

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Net Online Ad Revenues By Company, 2011-2013 [TABLE]

By David Erickson | September 2, 2013

Facebook’s worldwide ad revenues are expected to reach $6.36 billion this year.

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Net Online Ad Revenue Share By Company, 2011-2013 [TABLE]

By David Erickson | September 2, 2013

Across all devices, Google remains by far the No. 1 digital ad publisher in the world and will take in nearly 33% of all digital ad dollars worldwide this year.

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Net Mobile Ad Revenue Share By Company, 2011-2013 [TABLE]

By David Erickson | September 2, 2013

The company is expected to see its share of global mobile internet ad revenues reach 15.8% this year, up from just 5.35% in 2012.

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Millennials' Pay-TV Decisions Upon Moving Out, August 2013 [CHART]

By David Erickson | September 2, 2013

Few late Millennials (aged 18-24) living at home are highly inclined to subscribe to a pay-TV service once they strike out on their own.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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