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Archive for August 30, 2013

Facebook Exchange Ad Performance, H1 2013 [CHART]

By David Erickson | August 30, 2013

Facebook exchange units can deliver an ROI comparable to other search and direct response channels, but that’s more likely to be the case for dynamic than static units.

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Online Merchants' Search Traffic & Revenues, H1 2012 vs H1 2013 [CHART]

By David Erickson | August 30, 2013

The online merchants who comprise the MarketLive Performance Index are enjoying the rewards of their greater investments in paid search.

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SMBs Loyalty Programs, August 2013 [CHART]

By David Erickson | August 30, 2013

38% of SMBs are using customer loyalty programs to deliver special offers and rewards for frequent customers.

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Global Marketing Budgets, October 2011 – August 2013 [CHART]

By David Erickson | August 30, 2013

Marketing budgets continue to improve across major regions.

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Comparative Estimates Of Marketers Using LinkedIn, 2012 [CHART]

By David Erickson | August 30, 2013

A review of several studies indicates that in 2012, about 80% of marketers were using LinkedIn for business.

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LinkedIn Developments Timeline, April 2012 – May 2013 [CHART]

By David Erickson | August 30, 2013

comScore reported that LinkedIn passed Twitter to become the second-largest social network in the world, ranked by unique visitors.

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Global LinkedIn Ad Revenues, 2011-2015 [CHART]

By David Erickson | August 30, 2013

LinkedIn’s worldwide ad revenues will reach $376 million in 2013, up 46.7% from last year.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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