Mobile will capture a slight majority of US online ad spending in 2017, according to a new forecast from eMarketer. Total spending on mobile advertising will soar from roughly $8.5 billion this year to more than $31.1 billion in 2017, while overall online ad spending will grow from $42.3 billion to $61.4 billion during the same period. By 2017, eMarketer expects that about 60% of search ad spending will be devoted to mobile devices.
That’s up from a projected 21.2% share this year, and just one-tenth of that percentage (2.1%) in 2010.
Mobile is also forecast to account for a larger share of display dollars, though not quite to the same extent as search. By 2017, 48.4% of online display advertising (including banners, video, rich media, and ads such as Facebook’s Sponsored Stories and Twitter’s Promoted Tweets) will be on mobile devices (including tablets), up from an estimated 21.7% this year. Read the rest at MarketingCharts.