Top Landing Page Optimization Objectives, August 2013 [TABLE]
More than three out of five B2B marketers sought to increase leads from the landing page—thus a click would be worth quite a bit to these respondents. By contrast, only 34% of B2Cs showed interest in generating leads from the landing page.
B2C marketers were far more interested in the lead-to-customer conversion rate, as well as increasing direct sales from the landing page, again underscoring that closing the deal remains the unparalleled end goal for these companies. Read the rest at eMarketer.