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Archive for August 29, 2013

Facebook Brand Post Timing & Engagement, August 2013 [CHART]

By David Erickson | August 29, 2013

Brands are less likely to post on Facebook on the weekend, and that seems like it might be a good decision.

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Ad Agencies' Changing Media Mix, August 2013 [TABLE]

By David Erickson | August 29, 2013

Just 27% of media buying agencies don’t anticipate ever spending more on digital than traditional media.

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Household Income Of Feature Phone Users, August 2013 [CHART]

By David Erickson | August 29, 2013

Fully 43% of feature phone owners come from households with annual income levels of $20,000 or less.

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Feature Phone Users By Age, August 2013 [CHART]

By David Erickson | August 29, 2013

40% of the mobile market hasn’t yet made the switch to smart phones.

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US Mobile & Online Ad Spending, 2012-2017 [CHART]

By David Erickson | August 29, 2013

Mobile will capture a slight majority of US online ad spending in 2017.

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Benefits Of Social Media Marketing For SMBs, January 2013 [CHART]

By David Erickson | August 29, 2013

While SEO & email still bring prospects to the door, social media entices them to enter a dialogue, pick up some information of value & step into the sales funnel.

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Current State Of B2Bs Social Media Marketing, 2012-2014 [CHART]

By David Erickson | August 29, 2013

Business-to-business (B2B) marketers—more anxious than ever to capture viable leads—are enamored with social media.

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Top Landing Page Optimization Objectives, August 2013 [TABLE]

By David Erickson | August 29, 2013

More than three out of five B2B marketers sought to increase leads from the landing page.

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Landing Page Optimization Metrics, August 2013 [TABLE]

By David Erickson | August 29, 2013

The greatest percentage considered conversion to be the most useful metric for analyzing the performance of their landing pages.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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