Archive for August 29, 2013
Facebook Brand Post Timing & Engagement, August 2013 [CHART]
Brands are less likely to post on Facebook on the weekend, and that seems like it might be a good decision.
Read MoreAd Agencies' Changing Media Mix, August 2013 [TABLE]
Just 27% of media buying agencies don’t anticipate ever spending more on digital than traditional media.
Read MoreHousehold Income Of Feature Phone Users, August 2013 [CHART]
Fully 43% of feature phone owners come from households with annual income levels of $20,000 or less.
Read MoreFeature Phone Users By Age, August 2013 [CHART]
40% of the mobile market hasn’t yet made the switch to smart phones.
Read MoreUS Mobile & Online Ad Spending, 2012-2017 [CHART]
Mobile will capture a slight majority of US online ad spending in 2017.
Read MoreBenefits Of Social Media Marketing For SMBs, January 2013 [CHART]
While SEO & email still bring prospects to the door, social media entices them to enter a dialogue, pick up some information of value & step into the sales funnel.
Read MoreCurrent State Of B2Bs Social Media Marketing, 2012-2014 [CHART]
Business-to-business (B2B) marketers—more anxious than ever to capture viable leads—are enamored with social media.
Read MoreTop Landing Page Optimization Objectives, August 2013 [TABLE]
More than three out of five B2B marketers sought to increase leads from the landing page.
Read MoreLanding Page Optimization Metrics, August 2013 [TABLE]
The greatest percentage considered conversion to be the most useful metric for analyzing the performance of their landing pages.
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