The revisions to forecast RTB ad spending are based on overall upward revisions to eMarketer’s digital display ad forecast. Display advertising is growing more quickly than previously expected, with mobile the source of the boost.
Mobile internet display ad spending will amount to $3.81 billion this year—up 21.7% from 2012. In June, eMarketer forecast a somewhat lower $3.38 billion in mobile display ad spending this year, rising to $13.04 billion by 2017. Now, eMarketer expects 2017 mobile internet display ad spending to reach $14.50 billion that year. Read the rest at eMarketer.