The pay-TV market is shrinking, while broadband subscriptions are picking up steam, according to a pair of reports from the Leichtman Research Group (LRG). LRG estimates that the top multichannel video providers, who represent around 94% of the market, shed a total of 344,318 subscribers during the second quarter, while the top broadband providers (many also doubling as pay-TV providers) added 294,304 subscriptions during the same period.
Although the second quarter is traditionally a soft one for pay-TV providers, their net loss of subscribers was higher this year than last (325,510). LRG’s figures are similar to those recently issued by IHS, which estimated that pay-TV providers lost 352,000 subscribers during the second quarter en route to the market’s first ever net loss of subscribers during the first half of a year. Read the rest at MarketingCharts.