Skip to content
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About

Email Click-to-Open Rates By Industry, Q2 2012 [CHART]

By David Erickson | August 28, 2013

Chart - Email Click-to-Open Rates By Industry

49% of email opens happen on a mobile device, says Yesmail Interactive in a new study examining more than 5 billion emails it sent during Q2. But while mobile opens become increasingly widespread, interaction levels on mobile devices lag comparable rates on desktops by a considerable margin. In fact, across 11 industries analyzed, the click-to-open (CTO) rate for emails opened on desktops was roughly double the rate for those opened on mobile devices (22.6% vs. 11.1%).

The gap was particularly high for the financial services (10.8% desktop; 2% mobile), marketing and advertising (11.7% desktop; 3% mobile), B2B (21% desktop; 7% mobile), and technology (11.5% desktop; 4% mobile) verticals. By contrast, the consumer services industry saw more similar rates (30.4% desktop; 19% mobile). Healthcare marketers enjoyed the highest desktop CTO rate (41.6%), and were narrowly edged out for the highest mobile CTO rate (18%). Read the rest at MarketingCharts.

Posted in B2B Marketing, Consumer Behavior, Email Marketing, Email Metrics, Mobile Behavior, Mobile Marketing, Online Behavior and tagged Click-To-Open Rates, CPG Marketing, Entertainment Marketing, eTailing, Financial Services Marketing, Health Care Marketing, Hospitality Marketing, Metrics, Mobile Email, Retail Marketing, Technology Marketing, Travel Marketing

Categories

Follow Join Subscribe RSS Email
Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

Recent Posts

  • Super Bowl LV Advertising
  • Factors That Prompt People To Open Emails
  • Civil Social Networks: Telepath & Clubhouse
  • Grocery Shopping
  • Diversity In Advertising
August 2013
M T W T F S S
 1234
567891011
12131415161718
19202122232425
262728293031  
« Jul   Sep »

Tags

Apple Automotive Marketing Blogging Brand Marketing Computers Customer Experience Customer Service Entertainment Marketing eTailing Facebook Financial Services Marketing Gaming Gender Google Health Care Marketing Hospitality Marketing Infographic Instagram LinkedIn mCommerce Media Marketing Men Metrics Mobile Apps Mobile Social Mobile Video Music Marketing Online Shopping Personalization Photo Sharing Pinterest Retail Marketing Shopping Smart Phones Sports Marketing Streaming Video Tablets Television Television Marketing Travel Marketing Twitter United Kingdom United States Women YouTube