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Archive for August 28, 2013

iPhone & iPad Use By Hour Of The Day, May 2013 [CHART]

By David Erickson | August 28, 2013

When it comes to mobile device use, the prevailing wisdom is that tablets are mostly used at home, while smartphones are more often used on-the-go.

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Brand- & Product-Related Content Sharing By Demographics, August 2013 [CHART]

By David Erickson | August 28, 2013

11% of online Americans have forwarded a link to a brand or product’s video to someone.

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Pay-TV & Broadband Subscription Trends, Q2 2013 [CHART]

By David Erickson | August 28, 2013

The top multichannel video providers, who represent around 94% of the market, shed a total of 344,318 subscribers during the second quarter.

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Email Click Frequency By Gender, August 2013 [CHART]

By David Erickson | August 28, 2013

Consumers open emails throughout the day, but only click through those emails at specific preferred times, and those windows are often short.

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eTailing: Comfort With Mobile Purchases By Price Range & Device, August 2013 [CHART]

By David Erickson | August 28, 2013

29% of tablet owners are willing to spend at least $500 on retail purchases from their device, almost double the percentage (16%) of smartphone owners willing to spend that much.

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US Mobile Display Ad Spending, 2011-2017 [CHART]

By David Erickson | August 28, 2013

Mobile internet display ad spending will amount to $3.81 billion this year—up 21.7% from 2012.

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US Real-Time Bidding Digital Ad Spending, 2012-2017 [CHART]

By David Erickson | August 28, 2013

Marketers will spend $3.34 billion this year on real-time-bidded ads, up 73.9% from last year.

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Email Click-to-Open Rates By Industry, Q2 2012 [CHART]

By David Erickson | August 28, 2013

49% of email opens happen on a mobile device.

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Cross-Device Shopping Research & Purchase Behavior, August 2013 [CHART]

By David Erickson | August 28, 2013

Consumers are using various devices to conduct retail shopping research, and are often crossing from one device to another to make purchases.

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Top Global Brands' Twitter Behavior, August 2013 [TABLE]

By David Erickson | August 28, 2013

Global brands are averaging at least 30 tweets per week.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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