US TV vs. Online Video Ad Spending, 2011-2017 [TABLE]
Among digital formats, video remains the fastest-growing—though still from a small base compared to giants like search or banners. And even with the rapid rise of digital video viewership and ad spending, levels of spending on online and mobile video fall far below spending on TV. Even by 2017, eMarketer expects digital video spending to reach only around one-eighth of what is spent on television ads. Read the rest at eMarketer.