US Pay-TV Subscriber Trends, August 2013 [CHART]

Chart - US Pay-TV Subscriber Trends

More troubling news for the US pay-TV industry: the number of pay-TV subscribers in the US shrunk by 146,000 during the first 6 months of this year (H1), the first net loss of customers over the initial 6 months of a year, according to new figures released by IHS. The report follows a recent one from Leichtman Research Group (LRG) which found the top multi-channel video providers posting their first overall subscriber loss over a rolling four-quarter period (between Q2 2012 and Q1 2013).

IHS predicts that this year will mark the first year ever that pay-TV subscriptions will decline. Net loss of subscriptions is predicted to be around 120,000, falling to 100.77 million from 100.89 million last year.

Pay-TV penetration is estimated to stand at 86% of TV homes, according to recent reports from LRG and Digital TV Research. Read the rest at MarketingCharts.