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Archive for August 27, 2013

Reach & Frequency Of Online Video Ads, January – July 2013 [CHART]

By David Erickson | August 27, 2013

Online video ad reach took a step forward in July, increasing to 55.4% of the US population from 53.6% in June.

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Online Video Ad Views, December 2011 – July 2013 [CHART]

By David Erickson | August 27, 2013

Online video ad views have been increasing at a torrid pace through the first half of this year.

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Advertising Agency Compensation Trends, 1985-2013 [CHART]

By David Erickson | August 27, 2013

Agencies are increasingly being compensated on a fee rather than commission basis, a shift that first took place in the mid-90s and appears to show no signs of slowing.

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US Pay-TV Subscriber Trends, August 2013 [CHART]

By David Erickson | August 27, 2013

The number of pay-TV subscribers in the US shrunk by 146,000 during the first 6 months of this year (H1), the first net loss of customers over the initial 6 months of a year.

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Facebook Ad Performance Metrics, Q2 2013 [CHART]

By David Erickson | August 27, 2013

Facebook click-through rates were up by 18.5% quarter-over-quarter, leading to a 15.9% drop in average cost-per-click and a 16.4% rise in clicks.

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Online Video Ad Impressions By Age, Q2 2013 [CHART]

By David Erickson | August 27, 2013

Viewers aged 55-64 (17%) and 65+ (11%) accounted for a combined 28% of US online video ad impressions in Q2.

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Active Email Subscriber Rates By Industry, Q2 2013 [CHART]

By David Erickson | August 27, 2013

B2B email databases had a subscriber activity rate of just 1.5% (referring to the percentage who opened an email in the last 90 days).

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US TV vs. Online Video Ad Spending, 2011-2017 [TABLE]

By David Erickson | August 27, 2013

Even with the rapid rise of digital video viewership and ad spending, levels of spending on online and mobile video fall far below spending on TV.

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US Total Ad Spending By Media, 2011-2017 [TABLE]

By David Erickson | August 27, 2013

eMarketer expects TV to continue to capture the largest share of paid ad spending in the US for the foreseeable future, though its percentage of total spending will drop slightly, from 39.1% in 2012 to 38.8% this year.

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US Total Media Ad Spending, 2011-2017 [CHART]

By David Erickson | August 27, 2013

eMarketer expects US advertisers to spend $171.01 billion on paid media this year, up 3.6% over 2012 spending levels.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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