Digital ad spending continues to shift from desktop to mobile devices, according to eMarketer’s latest estimates on US ad spending.
Search has already undergone a dramatic shift in spending toward mobile, which will continue into the future. In 2010, just 2.1% of all digital search ad dollars were spent on mobile devices. This year, that share will reach 22.1%, and by 2017, eMarketer expects, US advertisers will spend 59.6% of all digital search dollars on mobile. Read the rest at eMarketer.