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US Mobile Ad Spending By Format, 2011-2017 [TABLE]

By David Erickson | August 26, 2013

Table - US Mobile Ad Spending By Format

Digital ad spending continues to shift from desktop to mobile devices, according to eMarketer’s latest estimates on US ad spending.

Search has already undergone a dramatic shift in spending toward mobile, which will continue into the future. In 2010, just 2.1% of all digital search ad dollars were spent on mobile devices. This year, that share will reach 22.1%, and by 2017, eMarketer expects, US advertisers will spend 59.6% of all digital search dollars on mobile. Read the rest at eMarketer.

Posted in Ad Spending, Advertising, Digital Advertising, Display Advertising, Email Advertising, Email Marketing, Marketing Budgets, Mobile Advertising, Mobile Marketing, Search Engine Advertising, Search Engine Marketing and tagged Mobile Email, Mobile Search Advertising, Text Messaging

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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