A study of 100 million “conversion events” across 4 major verticals (telecom, retail, auto, and travel) and multiple devices – including mobile phones, desktop computers, and tablets – reveals that 31% of said conversions took place on a mobile device. The study, conducted by AOL in conjunction with the University of Virginia School of Engineering and Applied Sciences (SEAS), also finds that 65% of mobile conversions took place on a tablet.
While Android and iOS devices each accounted for roughly 50% share of smartphone conversions, the iPad was the dominant tablet device, at 85% of conversions.
The proportion of conversions taking place on a mobile device has grown by 28% over the past year, according to the researchers. Read the rest at MarketingCharts.