Millennials' Interest In Paying For TV, August 2013 [CHART]
More Millennials are living at home, per recent research, and that could mean bad news for the pay-TV industry. That’s because 18-24-year-old broadband subscribers don’t show much of an interest in signing up for pay-TV services once they move into their own residences, according to new data from The Diffusion Group (TDG). Just 31.3% of this group said they’d be highly inclined to do so, suggesting that they might join the group of “cord-nevers.”
That group could represent up to 6% of under-35 broadband subscribers in the US and Canada, according to a study released by the Fiber to the Home (FTTH) Council Americas.
Perhaps even more disturbingly for pay-TV providers, a significant 24.9% of 18-24-year-old broadband subscribers surveyed by TDG said they were highlydisinclined (bottom-2 box score on a 7-point scale) to subscribe to a pay-TV service once they move into their own space. The remaining 43.8% are neutral. Read the rest at MarketingCharts.