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Archive for August 26, 2013

PPC Professionals' Areas Of Focus In 2014 [CHART]

By David Erickson | August 26, 2013

85% of PPC professionals will focus more on conversion rate optimization next year, compared to just 2% who will focus less on this area.

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Mobile Device Share Of Online Conversions, August 2013 [CHART]

By David Erickson | August 26, 2013

A study of 100 million conversion events across 4 major verticals and multiple devices reveals that 31% of said conversions took place on a mobile device.

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B2C Email Read Duration By Device, Q2 2013 [CHART]

By David Erickson | August 26, 2013

53.3% of Android Phone users who open emails on their device spend more than 15 seconds reading them. The corresponding figure for desktop readers is 36.6%.

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Millennials' Interest In Paying For TV, August 2013 [CHART]

By David Erickson | August 26, 2013

18-24-year-old broadband subscribers don’t show much of an interest in signing up for pay-TV services once they move into their own residences.

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Smart Phone vs. Desktop Traffic Growth By Select Industries, H1 2012 – H1 2013 [CHART]

By David Erickson | August 26, 2013

Smart phone traffic has grown 10 times more quickly than desktop traffic over the past year.

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US Mobile Ad Spending, 2011-2017 [TABLE]

By David Erickson | August 26, 2013

Mobile spending is expected to rise 95.0% this year to account for 20.1% of all digital ad spending, and 5.0% of total media ad spending.

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US Digital Ad Spending, 2011-2017 [CHART]

By David Erickson | August 26, 2013

US digital ad spending will hit $42.26 billion this year, up from $36.80 billion in 2012, to account for 24.7% of total media ad spending this year.

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US Digital Ad Spending By Format, 2011-2017 [TABLE]

By David Erickson | August 26, 2013

This year, 21.7% of all digital display ad spending will be on mobile, rising to 48.4% by 2017.

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US Mobile Ad Spending By Format, 2011-2017 [TABLE]

By David Erickson | August 26, 2013

In 2010, just 2.1% of all digital search ad dollars were spent on mobile devices. This year, that share will reach 22.1%.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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