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Archive for August 23, 2013

Demand For Brand-Related Mobile Alerts, 2009-2013 [CHART]

By David Erickson | August 23, 2013

45% of mobile phone owners claim to be at least somewhat interested in receiving mobile offers, assuming they gave permission.

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Mobile Advertisers' Use Of Geo-Precise Targeting Techniques, Q2 2012 – Q2 2013 [CHART]

By David Erickson | August 23, 2013

90% of national brand advertising campaigns employed geo-precise targeting (targeting areas that do not conform to standard geo-boundaries) in Q2.

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Cumulative Shelf Life Of An Email Campaign, 2012 [CHART]

By David Erickson | August 23, 2013

Recent data from MailerMailer suggests that opens peak at one hour post-delivery (11.1% of an email’s total opens), falling off quickly during each following hour.

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Gmail Tabs Open Rates By Email Service, August 2013 [TABLE]

By David Erickson | August 23, 2013

Open rates may have been negatively affected (depending on the research), but value per open may turn out to increase, at least according to one source.

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Millennials' Changing Alcoholic Beverage Preferences, 1992-1994 vs 2012-2013 [CHART]

By David Erickson | August 23, 2013

60% of American adults drink alcohol at least occasionally.

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Health Care Pros Who Use Multiple Devices On The Job By Specialty, May 2013 [CHART]

By David Erickson | August 23, 2013

The informational needs of doctors and other health care providers have likely helped to push the adoption of mobile devices.

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Devices Health Care Professionals Use On The Job, 2012 & 2013 [CHART]

By David Erickson | August 23, 2013

A May 2013 survey of US health care practitioners found that 86% of them had used a smart phone for professional purposes in 2013, up from 78% the previous year.

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Forms Of Online Video For Which Marketing Plan To Increase Spending, April 2013 [CHART]

By David Erickson | August 23, 2013

73% of marketers polled worldwide expected to increase spending on pre-roll ads over the next 12 months.

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Likelihood Of TV Ad Spending Shifting To Online Video, June 2013 [CHART]

By David Erickson | August 23, 2013

eMarketer expects US digital video ad spend to rise by 41.4% this year and by nearly 40% next year as well, when outlays will reach $5.7 billion.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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