US B2B Marketers' Budgets, 2011 & 2012 [TABLE]

Table - US B2B Marketers' Budgets

In 2012, one in 10 digital marketing dollars spent by US B2B marketers went to marketing automation, according to a survey by Wakefly, a digital marketing firm that also advises clients on marketing automation programs. Though a greater portion of budgets were allocated to web redesigns and pay-per-click (PPC) advertising, marketing automation had the largest year-over-year growth of any area: 233%. Read the rest at eMarketer.