But most marketers and industry professionals tend to agree that the basic use of marketing automation is insufficient for persuading today’s B2B decision-makers, and relevancy is key.
Achieving relevancy can be difficult. In a February 2013 survey, BtoB Magazine found that the ability to reach the right buyer at the right time ranked as the No. 2 challenge among US B2B marketers looking to meet the changing needs of B2B prospects. Read the rest at eMarketer.