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Likelihood Of Opening Emails On Smart Phones By Age Group, August 2013 [CHART]

By David Erickson | August 22, 2013

Chart - Likelihood Of Opening Emails On Smart Phones By Age Group

88% of smartphone owners aged 18-30 open emails on their devices, and 52% say that their device has become the primary device on which they open their emails, finds Constant Contact in a new study conducted with Chadwick Martin Bailey. Device owners aged 30-39 are similarly reliant: 85% open emails on their smartphones, and 48% say it’s their primary device for doing so. The study also finds that 8 in 10 smartphone owners overall believe that it’s “very important” for them to be able to read emails on their mobile devices.

Recent studies suggest that a sizable proportion of email marketers around the world are still not optimizing for mobile. Read the rest at MarketingCharts.

Posted in Baby Boomers, Consumer Behavior, Generation X, Generations, Millennials, Mobile Behavior, Mobile Marketing, Online Behavior, Silent Generation and tagged Mobile Email, Smart Phones

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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