88% of smartphone owners aged 18-30 open emails on their devices, and 52% say that their device has become the primary device on which they open their emails, finds Constant Contact in a new study conducted with Chadwick Martin Bailey. Device owners aged 30-39 are similarly reliant: 85% open emails on their smartphones, and 48% say it’s their primary device for doing so. The study also finds that 8 in 10 smartphone owners overall believe that it’s “very important” for them to be able to read emails on their mobile devices.
Recent studies suggest that a sizable proportion of email marketers around the world are still not optimizing for mobile. Read the rest at MarketingCharts.