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Archive for August 22, 2013

Pay TV Viewing By Daypart, August 2013 [CHART]

By David Erickson | August 22, 2013

The top quartile, for example, spends about 6 hours per day watching TV, versus only 38 minutes for the bottom quintile.

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Likelihood Of Opening Emails On Smart Phones By Age Group, August 2013 [CHART]

By David Erickson | August 22, 2013

88% of smart phone owners aged 18-30 open emails on their devices, and 52% say that their device has become the primary device on which they open their emails.

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Email Open & Click-Through Rates By Personalization, 2012 [CHART]

By David Erickson | August 22, 2013

63% of consumers in the US and UK believe that they receive so many messages that use their name that it no longer makes any difference to them, recent research suggests. But consumers’ behavior may not support their perceptions.

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Smart Phone Shopping Activities, Q1 2013 [CHART]

By David Erickson | August 22, 2013

The most common activity among smart phone shoppers in Q1 was using a store locator (70%).

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Motivations For Using Digital Media, August 2013 [TABLE]

By David Erickson | August 22, 2013

Compared to consumers in 32 other countries, Americans are among the least motivated to use digital media for self-expression, even using online media typically associated with self-expression (such as blogging) more out of a desire for entertainment.

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Meeting The Changing Needs Of B2B Prospects, February 2013 [CHART]

By David Erickson | August 22, 2013

Most marketers tend to agree that the basic use of marketing automation is insufficient for persuading today’s B2B decision-makers, and relevance is key.

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US B2B Marketers' Budgets, 2011 & 2012 [TABLE]

By David Erickson | August 22, 2013

Marketing automation had the largest year-over-year growth of any area in B2B marketers’ budgets with 233%.

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How B2B Marketers Use Marketing Automation, June 2013 [CHART]

By David Erickson | August 22, 2013

B2B marketers are eyeing marketing automation with a renewed focus.

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Online Ad Spending Measurement Metrics, February 2013 [CHART]

By David Erickson | August 22, 2013

Fifty-four percent said they would prefer to use the same metrics they use for offline campaigns, alongside additional metrics particular to online.

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Advertising Tactics Brand Marketers Plan To Use More, February 2013 [CHART]

By David Erickson | August 22, 2013

US brand marketers, in particular, will double down on social media, mobile and video this year, with 70%, 69% and 64%, respectively, increasing their use of these tactics.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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