A July 2013 survey of business executives worldwide conducted by Livefyre, a technology company that helps facilitate the creation of online communities, found that almost three-quarters of respondents had incorporated real-time social apps into websites. These apps, which include sharing widgets, live chat applications and functionality to show real-time comments, can help users tuned in.
Livefyre also found that those polled most often named an increase in user engagement as one of the top three benefits resulting from the use of such social applications. Additionally, respondents found social apps yielded benefits in terms of establishing direct connections with an audience, and helping to increase the “stickiness” of websites. Read the rest at eMarketer.