Ascend2 is out with another report conducted in partnership with Research Underwriters, this time focusing on landing page optimization (LPO). As with the previous report on SEO strategies, this study compares respondents who rate the success of their LPO strategy in achieving important objectives as very successful (“Superior Strategy”) with those who deem their strategies to not be successful (“Inferior Strategy”).
One of the clearest differences between the two groups concerns the extent to which they test landing page elements (A/B or multivariate) for optimization. 32% of those with a “superior strategy” say they conduct extensive testing, while none of those with an “inferior” strategy do so. Similarly, while 53% of superior strategies conduct limited testing, only half as many inferior strategists do. All told then, three-quarters of inferior strategists don’t test at all, compared to 15% of superior strategists. Read the rest at MarketingCharts.