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Archive for August 21, 2013

Demographics Of Social Media Users [INFOGRAPHIC]

By David Erickson | August 21, 2013

This infographic from DocStock (via Ragan.com) illustrates the demographics of social media users.

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US Email Open Rates by Hour Of The Day, 2012 [CHART]

By David Erickson | August 21, 2013

During the first half of the year (H1), messages scheduled for midnight led to the best open rate, of 20.1%.

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B2B Marketing’s Changing Role, August 2013 [CHART]

By David Erickson | August 21, 2013

Almost all B2B marketing leaders agree that marketing must do things that it hasn’t dont ever before to be successful.

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Types Of Goods & Services Bought On Mobile Devices, August 2013 [CHART]

By David Erickson | August 21, 2013

Mobile commerce sales are on the rise, and mobile owners spent $4.7 billion on retail goods during the second quarter.

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TV Homes & Multi-Channel Video Subscriptions, August 2013 [TABLE]

By David Erickson | August 21, 2013

86% of TV households in the US subscribe to some type of multi-channel video service.

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Landing Page Optimization Testing, August 2013 [CHART]

By David Erickson | August 21, 2013

32% of those with a “superior strategy” say they conduct extensive landing page testing, while none of those with an “inferior” strategy do so.

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Number Of Social Networks Used By Brands Worldwide, July 2013 [CHART]

By David Erickson | August 21, 2013

A large portion of brands worldwide were using a varied mix of platforms in order to communicate with audiences.

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Social Sites Executives Prefer To Use For Business, June 2013 [CHART]

By David Erickson | August 21, 2013

Executives favored the well-established platforms of Facebook and Twitter as social media networks on which to maintain a business presence.

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Top Benefits Of Real-Time Social Apps Embedded On Websites, June 2013 [CHART]

By David Erickson | August 21, 2013

Those polled most often named an increase in user engagement as one of the top three benefits resulting from the use of such social applications.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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