Skip to content
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About

Primary Reason For Reading Promotional Email Via Mobile, December 2012 [CHART]

By David Erickson | August 20, 2013

Chart - Primary Reason For Reading Promotional Email Via Mobile

A December 2012 survey of US internet users conducted by email marketing software company Campaigner found that presenting users with a name they were already acquainted with proved to be a particularly effective way to drive open rates. Almost one-quarter of respondents said the No. 1 influence on whether they would open a promotional email was the familiarity of the sender’s name. Just over 15% said they were most influenced by the email subject line, while nearly 10% said the device on which they were reading the email had the greatest effect on whether they would open the missive. Knowing that the email contained a deal or promotion seemed to have the least effect on open rates. Read the rest at eMarketer.

Posted in Consumer Attitudes, Consumer Behavior, Email Marketing, Mobile Marketing, Online Behavior and tagged Mobile Email

Categories

Follow Join Subscribe RSS Email
Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

Recent Posts

  • Super Bowl LV Advertising
  • Factors That Prompt People To Open Emails
  • Civil Social Networks: Telepath & Clubhouse
  • Grocery Shopping
  • Diversity In Advertising
August 2013
M T W T F S S
 1234
567891011
12131415161718
19202122232425
262728293031  
« Jul   Sep »

Tags

Apple Automotive Marketing Blogging Brand Marketing Computers Customer Experience Customer Service Entertainment Marketing eTailing Facebook Financial Services Marketing Gaming Gender Google Health Care Marketing Hospitality Marketing Infographic Instagram LinkedIn mCommerce Media Marketing Men Metrics Mobile Apps Mobile Social Mobile Video Music Marketing Online Shopping Personalization Photo Sharing Pinterest Retail Marketing Shopping Smart Phones Sports Marketing Streaming Video Tablets Television Television Marketing Travel Marketing Twitter United Kingdom United States Women YouTube