Most Likely Brand Emails To Be Opened, February 2013 [CHART]

Chart - Most Likely Brand Emails To Be Opened

Data from email marketing service provider BlueHornet found that familiar names had a similar effect on open rates. In their February 2013 survey of internet users in the US, they found that almost seven in 10 said they were likely to open emails from brands whose products they often purchased either online or in brick-and-mortar stores. Read the rest at eMarketer.