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Archive for August 20, 2013

mCommerce Prompted By Mobile Promotional Email, December 2012 [CHART]

By David Erickson | August 20, 2013

Only 6.1% of respondents had actually bought something on their smartphone or tablet after reading a promotional email.

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Most Likely Brand Emails To Be Opened, February 2013 [CHART]

By David Erickson | August 20, 2013

Almost seven in 10 said they were likely to open emails from brands whose products they often purchased either online or in brick-and-mortar stores.

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Primary Reason For Reading Promotional Email Via Mobile, December 2012 [CHART]

By David Erickson | August 20, 2013

Almost one-quarter of respondents said the No. 1 influence on whether they would open a promotional email was the familiarity of the sender’s name.

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US Mobile Facebook Users & Penetration, 2011-2017 [CHART]

By David Erickson | August 20, 2013

This year, eMarketer estimates, just shy of 100 million Americans will access their Facebook account via mobile phone at least monthly.

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US Twitter Users & Penetration, 2012-2017 [TABLE]

By David Erickson | August 20, 2013

The mobile Twitter population is not huge, but neither is the overall Twitter population in the US, estimated to reach 36.8 million users this year.

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US Mobile Twitter Users, 2011-2017 [CHART]

By David Erickson | August 20, 2013

Though Twitter penetration of the overall population is low, usage among all mobile phone social network users is substantial, at a 28% penetration rate.

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Popular Creative Advertising Elements, August 2013 [CHART]

By David Erickson | August 20, 2013

92% of TV-viewing smartphone owners across 3 major markets believe that brands have an opportunity to make ads feel more like a story or game, by simulating entertainment-based narratives.

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Interbrand 100′s YouTube Video Shelf Lives, August 2013 [CHART]

By David Erickson | August 20, 2013

The average video posted by an Interbrand 100 company will attract more than half of its views at least 3 weeks after having been published.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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