Table - Demographics Of Online Price Comparers For Big Ticket Purchases

Marketers may regard baby boomers as a market with money to spend, but while boomers may have more income than younger workers, it doesn’t mean they can spend freely.

In May 2013 polling for business technology consultant Infosys conducted by KRC Research and Vanson Bourne, two-thirds of US internet users ages 50 to 69 agreed “strongly” with the statement, “When making a big or expensive purchase, I search online to compare prices across stores or retailers.” Read the rest at eMarketer.