It seems like a fairly obvious step: connected TV users cutting the pay-TV cord and relying solely on over-the-top programming and other sources. But the relationship between those connected TV use and cord-cutting intent has been the subject of debate for some time, according to The Diffusion Group (TDG), which has released new research suggesting that such a relationship does indeed exist.
According to TDG’s study, 8.8% of adult broadband users with an internet-connected TV and traditional residential pay-TV service report being highly inclined to cut the cord in the next 6 months (top-2 box score on a 7-point scale). That compares to 3.5% of adult broadband users with pay-TV service who don’t use a connected TV. Read the rest at MarketingCharts.