Table - B2B Marketing Tactics For Awareness Building & Lead Generation

That’s not to say that B2B marketers are abandoning print and event-based marketing for digital avenues. In fact, digital channels still take a back seat to in-person events in substantial ways: Marketers rated face-to-face event attendance and face-to-face event sponsorship as the top two methods of developing awareness of new products and services, as well as generating targeted leads. Read the rest at eMarketer.