Archive for August 16, 2013
Demographics Of Brand-Sponsored Online Contest Participants, August 2013 [CHART]
52% of American female internet users say they’ve entered an online contest or sweepstakes sponsored by a brand or product.
Read MoreTop Benefits Of Data-Driven Decision-Making, August 2013 [CHART]
Only about 1 in 2 global marketers systematically or routinely use data when making decisions.
Read MoreUS Desktop-Based eCommerce Spending, Q1 2007 – Q2 2013 [CHART]
Retail e-commerce spending (excluding mobile) grew by 16% year-over-year in Q2 to reach $49.8 billion.
Read MoreMillennials' Financial Situation, Q2 2012 [CHART]
Millennials (18-34), who have reported levels of frugality far beyond other age groups for quite some time, have shown an uptick in confidence in the past quarter.
Read MoreMarketers’ Primary Problems Calculating ROI, August 2013 [CHART]
3 in 4 marketers from around the world report problems or challenges when trying to calculate ROI.
Read MoreUS Mobile Phone Gamer Share By Phone Type, 2011-2017 [CHART]
Feature phones account for significantly less mobile gaming: Just 17.7% of all mobile phone gamers this year will have a feature phone.
Read MoreUS Smart Phone Gamers, 2011-2017 [TABLE]
eMarketer estimates 103.6 million smartphone users will play games at least monthly this year, up 23.7% over 2012.
Read MoreUS Online & Mobile Phone Gamers, 2013 & 2017 [CHART]
Nearly 126 million people in the US will play a game on their mobile phone at least once a month.
Read MoreUS Newspaper Subscribers vs. Mobile News Consumers By Age, Q1 2012 & Q1 2013 [TABLE]
Between July 2012 and 2013 and found that the average number of logins to news apps per user rose by 39% year over year.
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