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Archive for August 16, 2013

Demographics Of Brand-Sponsored Online Contest Participants, August 2013 [CHART]

By David Erickson | August 16, 2013

52% of American female internet users say they’ve entered an online contest or sweepstakes sponsored by a brand or product.

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Top Benefits Of Data-Driven Decision-Making, August 2013 [CHART]

By David Erickson | August 16, 2013

Only about 1 in 2 global marketers systematically or routinely use data when making decisions.

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US Desktop-Based eCommerce Spending, Q1 2007 – Q2 2013 [CHART]

By David Erickson | August 16, 2013

Retail e-commerce spending (excluding mobile) grew by 16% year-over-year in Q2 to reach $49.8 billion.

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Millennials' Financial Situation, Q2 2012 [CHART]

By David Erickson | August 16, 2013

Millennials (18-34), who have reported levels of frugality far beyond other age groups for quite some time, have shown an uptick in confidence in the past quarter.

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Marketers’ Primary Problems Calculating ROI, August 2013 [CHART]

By David Erickson | August 16, 2013

3 in 4 marketers from around the world report problems or challenges when trying to calculate ROI.

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US Mobile Phone Gamer Share By Phone Type, 2011-2017 [CHART]

By David Erickson | August 16, 2013

Feature phones account for significantly less mobile gaming: Just 17.7% of all mobile phone gamers this year will have a feature phone.

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US Smart Phone Gamers, 2011-2017 [TABLE]

By David Erickson | August 16, 2013

eMarketer estimates 103.6 million smartphone users will play games at least monthly this year, up 23.7% over 2012.

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US Online & Mobile Phone Gamers, 2013 & 2017 [CHART]

By David Erickson | August 16, 2013

Nearly 126 million people in the US will play a game on their mobile phone at least once a month.

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US Newspaper Subscribers vs. Mobile News Consumers By Age, Q1 2012 & Q1 2013 [TABLE]

By David Erickson | August 16, 2013

Between July 2012 and 2013 and found that the average number of logins to news apps per user rose by 39% year over year.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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