US Online Buyers Who Notice Retargeted Ads, April 2013 [CHART]
Online retailers are putting more dollars to retargeted ads to remind shoppers of the item they once seemed interested in buying. And there is evidence that consumers do notice these ads. Nearly three out of five US online buyers surveyed in April 2013 by programmatic buying technology company Adroit Digital and research company Toluna said they had noticed ads for products they looked up on other sites. Read the rest at eMarketer.