Smartphone penetration stands at about 60% of the US mobile market, according to new figures from comScore and Nielsen. The latest MobiLens data from comScore indicates that smartphone penetration was 59% during the 3-month period ending in June (Q2), flat from May, while Nielsen says smartphone owners accounted for 62% of mobile subscribers during Q2. One thing they both agree on: Apple has 40% of the smartphone market.
That translates to 23.5% of all mobile subscribers, using comScore’s data, or 24.8% using Nielsen’s. That would mean almost 57 million US mobile subscribers had an iPhone. (For what it’s worth, that’s more than the amount of 18-29-year-olds in the US. Fun theoretical questions: which target audience gets more attention – iPhone owners or Millennials? Which group has more cohesive behaviors and attitudes?) Read the rest at MarketingCharts.